The significance of the APGT’s logo

Created in 1992 by the architectural/design firm of Labyrinthe Design, this logo reflects the image which the Association professionnelle des guides touristiques, chapitre de Montréal wishes to project.

• In a stylised manner, this logo evokes the shape of Mount Royal park with its cross, one of Montréal’s great symbols;
• The arrow’s shape expresses a sense of movement and represents the tourist guide. The four squares which follow it represent tourists following the guide, and also the four floral emblems on Montréal’s coat of arms and flag;
• The curve and the head of the arrow suggest one of the consoles of the Olympic Stadium, another great symbol and land mark of the city;
• The colours used, dark green suggests Mount-Royal Park (Montréal green heaven) and red, is the official colour of the City of Montréal, thus its presence would suggest the APGT’s attachment to the latter.

To download an EPS version of the logo, click ici »